Category Archives: Uncategorized

Why the traditional mass-print point of sale marketing approach has lost its mojo.

If you’re a close follower of MRM Global, then this won’t be a new topic to you. The mass-print marketing ship has sailed, and it’s no surprise. Just like in other industries, technology is leading the way in transforming point of sale (POS) marketing for on-premise accounts…

Southern Glazer’s Wine & Spirits selects MRM Global for POS marketing execution

Tech firm, MRM Global (MRM) announced today that the world’s preeminent distributor of beverage alcohol, Southern Glazer’s Wine & Spirits (Southern Glazer’s), has selected MRM as its point of sale (POS) execution technology and printing partner in North America. 

What it means to be a Woman in Engineering

This week’s blog post is dedicated to Women in Engineering Day. We want to shine a spotlight on our one of our very own female Engineers at MRM Global. That being said, we also want to bring attention to the obstacles women are still facing in 2023 in the engineering technology industry.  It’s no secretContinue reading “What it means to be a Woman in Engineering”

Shaking Things Up: Embracing Innovation and Redefining Marketing POS in the Hospitality Industry

By Aubrey Spears (Regional Manager, Customer Success at MRM Global) I started my career in the restaurant industry as a barista. Since then, I have worked in every position in a coffee shop/restaurant/bar and ultimately ended up as Area Manager for a Portland restaurant group for 10 years. Working in operational management, I have extensiveContinue reading “Shaking Things Up: Embracing Innovation and Redefining Marketing POS in the Hospitality Industry”

Why customising your point-of-sale marketing for local markets is a recipe for success

This month we’re taking you through why customised point-of-sale (POS) marketing is the key to success in local markets.  In our industry, alcohol laws differ between countries and states. These distinctions extend beyond legalities with audience tastes, climate, culture, communication preferences, and much more coming into play for the effectiveness of POS marketing.  It’s crucial forContinue reading “Why customising your point-of-sale marketing for local markets is a recipe for success”

The WSWA Access Live Diaries

April has seen a great deal of activity at MRM, not least with it being our first time exhibiting at WSWA 2023 Access Live, a three-day event our team attended in Orlando, Florida at the start of the month.    With opening talks from event Chairman Tom Cole and Hollywood superstar Jason Momoa (aka Aquaman), thereContinue reading “The WSWA Access Live Diaries”

Unlocking Ambition: 60 Seconds with an Entrepreneur…Craig Letton.

Craig Letton Role: CEOCompany Name: MRM GlobalSector: Marketing TechnologyFounded: 2001Base: EdinburghPurpose: We help our customers increase their sales and reduce their waste through technology and on-demand production. What’s your favourite thing about being an entrepreneur? The freedom and independence that comes with being your own boss. What’s the best thing about being an entrepreneur inContinue reading “Unlocking Ambition: 60 Seconds with an Entrepreneur…Craig Letton.”