Shaking Things Up: Embracing Innovation and Redefining Marketing POS in the Hospitality Industry

Shaking Things Up: Embracing Innovation and Redefining Marketing POS in the Hospitality Industry

By Aubrey Spears (Regional Manager, Customer Success at MRM Global)

I started my career in the restaurant industry as a barista. Since then, I have worked in every position in a coffee shop/restaurant/bar and ultimately ended up as Area Manager for a Portland restaurant group for 10 years. Working in operational management, I have extensive experience promoting beverage programs using marketing material and have utilized several avenues of creating and printing POS.

From external designers, distributors’ in-house designers, contracted printing companies and even tapping into my amateur graphic design, I really feel like I’ve tried it all!

Unfortunately, none of these methods fit the bill, whether they’re time-consuming or just outdated and generic. Luckily, the future is looking bright as we move into a new era with technology jumping in to help.  

Printed marketing takes on a whole new flavor in a world where innovation meets mixology! In the lively realm of the bar and restaurant industry, it’s time to spice up our approach to promoting beverage sales. Say goodbye to the old-school methods and get ready to shake things up with a touch of fun and a dash of innovation. Join us as we explore the exciting journey of redefining printed marketing in the spirits industry.

The Pitfalls of Sticking to Tradition

In the past, we relied on generic and mass-printed brochures, menus, posters, and flyers to promote cocktails, specials, and events. But let’s face it, those days are as outdated as newspapers! Today’s customers are looking for a unique, location-specific, and creative POS. It’s time for us to catch up with the next era and create marketing strategies that resonate with our audience.  

Mixing Up a Sustainable Solution 

While we’re all about having a good time, let’s not forget our responsibility to the environment. Mass print campaigns are not only last decade’s news but also contribute to excessive waste.

Picture mountains of paper, oceans of ink, and enough energy consumption to power a time machine!

Paper waste ready for landfill

Fear not, there’s a sustainable solution that still allows us to unleash our creativity: on-demand printing. 

Printed Marketing, On-demand

With on-demand printing, we can create marketing materials that are fresh, exciting, and perfectly tailored to our needs. No more drowning in a sea of unused brochures or desperately searching for a menu update amidst a pile of outdated flyers. We can now print exactly what we need, exactly when we need it.

It’s like having a personal mixologist for our marketing materials! 

Unleash Your Imagination

Let your creative spirit run wild with on-demand printing using Brand Creator by MRM Global.

Customise POS marketing on Brand Creator with your customers

Design vibrant menus that capture the essence of your cocktails, create brochures that tell the story behind each spirit, and craft posters that make you thirsty with anticipation. Embrace the power of customization, reflecting your brand’s unique vibe and wowing customers with eye-catching visuals. It’s time to make your marketing materials as memorable as your signature drink creations. 

Speed and Agility: Ready, Set, Print! 

When inspiration strikes, you don’t want to wait weeks for your marketing materials to arrive. That’s where Brand Creator truly shines. No more sluggish outsourced design processes or waiting on external designers. With Brand Creator you have the power to make updates, changes, and additions in a flash, ensuring your marketing collateral is always fresh and up to date. 

Mixing Affordability with Impact

While digital marketing may have exploded, printed materials still play a vital role in creating a captivating atmosphere. With Brand Creator, you can balance your budget while delivering a tangible experience to your customers. Say goodbye to costly bulk printing and storage expenses. Now, you can print what you need, when you need it, without breaking the bank. 

Let’s Raise a Glass to Going Green

We can’t forget our commitment to the planet in our quest for innovation. On-demand printing allows us to be eco-friendly mixologists by reducing paper waste and conserving valuable resources. Consider using recycled paper inks to make your prints even greener. With every sip enjoyed from a sustainably crafted menu, we contribute to a brighter future for our industry and the environment. 

Whether you’re a sales representative, brand manager, or a supplier, it’s time to shake things up, my fellow bar and restaurant enthusiasts! Embrace the fusion of innovation and fun by redefining printed marketing.

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