By Aubrey Spears (Regional Manager, Customer Success at MRM Global) I started my career in the restaurant industry as a barista. Since then, I have worked in every position in a coffee shop/restaurant/bar and ultimately ended up as Area Manager for a Portland restaurant group for 10 years. Working in operational management, I have extensiveContinue reading “Shaking Things Up: Embracing Innovation and Redefining Marketing POS in the Hospitality Industry”
This month we’re taking you through why customised point-of-sale (POS) marketing is the key to success in local markets. In our industry, alcohol laws differ between countries and states. These distinctions extend beyond legalities with audience tastes, climate, culture, communication preferences, and much more coming into play for the effectiveness of POS marketing. It’s crucial forContinue reading “Why customising your point-of-sale marketing for local markets is a recipe for success”
April has seen a great deal of activity at MRM, not least with it being our first time exhibiting at WSWA 2023 Access Live, a three-day event our team attended in Orlando, Florida at the start of the month. With opening talks from event Chairman Tom Cole and Hollywood superstar Jason Momoa (aka Aquaman), thereContinue reading “The WSWA Access Live Diaries”
Craig Letton Role: CEOCompany Name: MRM GlobalSector: Marketing TechnologyFounded: 2001Base: EdinburghPurpose: We help our customers increase their sales and reduce their waste through technology and on-demand production. What’s your favourite thing about being an entrepreneur? The freedom and independence that comes with being your own boss. What’s the best thing about being an entrepreneur inContinue reading “Unlocking Ambition: 60 Seconds with an Entrepreneur…Craig Letton.”
Edinburgh-based MarTech firm MRM Global has reported a record-breaking start to the year, with revenue growth up 18% year-on-year, but also for internal growth with the team growing by 35%.
BGF, one of the largest and most experienced growth capital investors in the UK and Ireland, today announces a £2 million follow-on investment in Edinburgh based MRM Global (MRM) an industry-leading provider of marketing technology to the global drinks and hospitality sector.
This month we asked our LinkedIn audience if they know what cloud printing is. We were quite surprised to learn that 38% didn’t know. So, we’re here to tell you all about the phenomenon that is ‘cloud printing’. Our March blog looks at cloud printing in action and the numerous planet problems it’s solving. Continue reading “The Cloud Printing Effect”
We’re proud of the team we have built here at MRM Global and work hard to keep our retention rates soaring high. We don’t want to lose any of the incredible talents we have been lucky enough to acquire but appreciate and respect that sometimes we all must try something new. For some, this might look like leaving us for good, and for others, only for a little while.
We’re one month into the new year and are starting how we mean to go on – we’re bringing back monthly blogs!
As January comes to an end, we’re refocusing on our purpose and reminding ourselves why it is we’re doing what we do.
The mass print production dilemma in POS marketing
The mass print production model in marketing is outdated and unsustainable.
Will your Point of Sale marketing arrive in time for Q4? If you spend time on Linkedin you’ve probably seen the image below or a variant of it doing the rounds. What were your first thoughts? Is this actually real? Holy crap! That’s a lot of boats! Will my new bike ever arrive? What doesContinue reading “Will your Point of Sale marketing arrive in time for Q4?”